Want to join Demo Day live? Go HERE

Making nationwide
impact together

ABN AMRO teamed up with TNW and Impact Hub Amsterdam to create an initiative that helps companies with the practical side of making their business more sustainable.

Impact Nation offers a 100-day program to solve your most urgent sustainability challenge. We match you with internationally sourced solutions, offer supporting modules, and help with the nitty gritty implementation.

The Impact Nation Program

This is how Impact Nation helps with the practical side of making your business more sustainable.
1. Problem Definition

To determine your most critical sustainability challenge, we'll have a 3-hour Workhop with your main stakeholders. We explore trends, formulate an ambitious and attractive moonshot, and explore ways you want to work with companies that offer solutions to your challenge.

Note: The Challenge Shaping Workshop is free for all participants, but is mandatory to join the 100-day program. The program fee will only be invoiced after mutual consent.

2. Scouting & Selection

After the Challenge Shaping Workshop, TNW and ImpactHub will start scouting internationally for solutions that might fit your challenge. Additionally they will:

1. Globally search for innovative solutions in the market;
2. Focus on industry specific cluster solutions;
3. Propose the companies to you;
4. You select five solutions to solve your problem.

3. 100 days

When you've selected five possible solutions, we'll invite all the companies of the cohort to the Kick-Off. Together, you'll learn about their challenges, and possible solutions.

The Kick-Off is the formal start of the 100 days. In which the Impact Nation team will support you with:
Stimulating good cooperation and integration of cultures;
A palet of modular services, for example on subsidies;
Developing building skills;
regular check-ins and project support.

4. Demo Day

Participants in the 100-day program present the outcome of their collaboration(s) to a wide audience and stakeholders on Demo(nstration) Day.

We'll make sure that we provide loads of coverage and press about the successes and learnings of your first 100 days.

As an alumni you'll get special access to events, perks, and a private community. If you need it, we'll try to get you a favorable green financing deal with ABN AMRO too.

What to expect?

Making your business more sustainable is hard.
We know. How does change start? 
Get a first glimpse in the video below.
“In this time of scarcity on the raw materials market, we observe that sustainability is a must.”
Guus Ploeger
Militex - customized cleaning solutions
our program updates

Here's our personal story

Let's discover the world of sustainability together. Without any prior knowledge, you can explore what you can do to make your company more sustainable.

Visit our Blog

The good, the great, and the… winners!

When a two-month global scouting process for eight companies seeking solutions to their sustainability challenge, results in selection day to pick your #1 solution provider.

Read Story

Our focus areas for cohort 2

Impact Nation is a high quality tailor made program. That comes at a price. But, we want companies of every size to be able to solve their major sustainability challenge.

That's why we predefined 8 areas that we researched so that we can offer you a more affordable way to participate in Impact Nation. Want to know more? Shoot us a message!
Focus area
  • Packaging
    Much of today’s packaging approaches show inefficiencies such as packaging of “air” or inefficient transport of goods. We aim to find solutions beyond “just” materials, such as reduction/avoidance of packaging material through different product design, analytics in logistics, etc. 
  • Sustainable Materials
    Only a small fraction of the plastic made today is recycled, and nearly all of it ends up in landfills or the ocean. We aim to find solutions that replace widely used linear material such as plastic with renewable, biobased or recyclable materials that drive systemic change across the full plastics value chain.
  • Circular Agriculture
    As the global population keeps slowly growing, so does the pressure on our food system. We aim to find solutions addressing ethical agricultural ways and practices that keep residuals of agricultural biomass and food processing within the food system as renewable resources.
Focus area
  • Data usage and smart energy solutions
    As companies intensify their need to gather data and new technologies revolutionize the way we live, work and communicate, the amount of energy necessary to store data is growing exponentially. We are looking for solutions on renewable energy sources and efficient energy saving the data footprint.
  • Green Buildings
    Globally, buildings are responsible for a substantial share of resources and energy consumption. We aim to find solutions paving the way to sustainable buildings that have both a structure and application of processes that are environmentally responsible and resource-efficient throughout a building’s life-cycle from planning to design, construction, operation, maintenance, renovation and demolition.
  • Industrial CO2 reduction
    Demand for manufactured goods is expected to continuously grow, and, if industrial emissions remain unchecked, total CO2 emissions are projected to increase in equal fashion. We aim to find data and point solutions for the CO2-footprint reduction of industrial processes. 
Focus area
  • Future of Work
    From the rise of remote to decentralized workplaces, tech is transforming the way we work. We aim to find solutions that help organizations fulfill workers’ needs such as the desire for purpose and wellbeing and maximizing potential through the development of skills.
  • Social Inclusion
    Fast moving changes in society and other external forces such as the increased focus on individuality as a result of urbanization create an environment where certain groups in society struggle to play along. We aim to find solutions that address and increase the social inclusion of people overall.
Wait, there are a few more, scroll on

Cohort #1

These are the participating companies
in the first cohort of Impact Nation.
January - September 2020
HempFlax is a socially responsible and ethical company that gives back to the planet by offering consumers affordable natural hemp products.
Since 1948 continuously active in the development and production of customised solutions in cleaning products and maintenance products.
At Wereldhave, we’re reinventing shopping centers. Our centers are places where people go, not only to shop, but also to work, relax and spend time with friends and family. We now own and operate 30 center locations across the Netherlands, Belgium and France.
Johan Cruijff Arena
The Johan Cruijff ArenA is the home of Ajax. It also facilitates international soccer matches, concerts and dance events.  Together with ABN AMRO open banking they join the Impact nation program.
Centralpoint is the largest IT reseller in the Benelux. We advise and implement - brand-independent - all businesses with  concrete IT solutions.
We're in international successful company that manufactures a highly distinctive range of mounts and support systems for audio/video & multimedia equipment.
Convinced you want to be in cohort 2 that starts in September? Sign-Up here.

Make your company
more sustainable as well?

Our first edition runs January to August 2020.
We've got limited capacity for #2.

If you want to know if Impact Nation is a fit for you, use the form below to get in touch.
Thank you! Your submission has been received!
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“I get a kick from surprising companies with solutions they would haver never considered before.”
Wopke Dost
Scouting Lead @TNW
“It's fun and super rewarding to go beyond plans and Powerpoints to actually build solutions together.”
Marijn Mennes
Startup Liaison @ ABN AMRO
“When you connect the right people, making your company more sustainable is not that far away.”
Ilse Kwaaitaal
Impact Scout @ Impact Hub Amsterdam