Want to join Demo Day live? Go HERE

Making nationwide
impact together

ABN AMRO teamed up with TNW and ImpactHub to create an initiative that helps companies with the practical side of making their business more sustainable.

Impact Nation offers a 100-day program to solve your most urgent sustainability challenge. We match you with internationally sourced solutions, offer supporting modules, and help with the nitty gritty implementation.

The Impact Nation Program

This is how Impact Nation helps with the practical side of making your business more sustainable.
1. Problem Definition

To determine your most critical sustainability challenge, we'll have a 3-hour Workhop with your main stakeholders. We explore trends, formulate an ambitious and attractive moonshot, and explore ways you want to work with companies that offer solutions to your challenge.

Note: The Challenge Shaping Workshop is free for all participants, but is mandatory to join the 100-day program. The program fee will only be invoiced after mutual consent.

2. Scouting & Selection

After the Challenge Shaping Workshop, TNW and ImpactHub will start scouting internationally for solutions that might fit your challenge. Additionally they will:

1. Globally search for innovative solutions in the market;
2. Focus on industry specific cluster solutions;
3. Propose the companies to you;
4. You select five solutions to solve your problem.

3. 100 days

When you've selected five possible solutions, we'll invite all the companies of the cohort to the Kick-Off. Together, you'll learn about their challenges, and possible solutions.

The Kick-Off is the formal start of the 100 days. In which the Impact Nation team will support you with:
Stimulating good cooperation and integration of cultures;
A palet of modular services, for example on subsidies;
Developing building skills;
regular check-ins and project support.

4. Demo Day

Participants in the 100-day program present the outcome of their collaboration(s) to a wide audience and stakeholders on Demo(nstration) Day.

We'll make sure that we provide loads of coverage and press about the successes and learnings of your first 100 days.

As an alumni you'll get special access to events, perks, and a private community. If you need it, we'll try to get you a favorable green financing deal with ABN AMRO too.

What to expect?

Making your business more sustainable is hard.
We know. How does change start? 
Get a first glimpse in the video below.
“In this time of scarcity on the raw materials market, we observe that sustainability is a must.”
Guus Ploeger
Militex - customized cleaning solutions
our program updates

Here's our personal story

Let's discover the world of sustainability together. Without any prior knowledge, you can explore what you can do to make your company more sustainable.

Visit our Blog

The good, the great, and the… winners!

When a two-month global scouting process for eight companies seeking solutions to their sustainability challenge, results in selection day to pick your #1 solution provider.

Read Story
Focus area
  • 1. Packaging
    Beyond "just" materials, such as reduction/avoidance of packaging material through different product design, analytics in logistics etc.
  • 2. Materials
    Replacing current lineair materials such as plastic, concrete and metal with renewable, biobased or recycled materials.
  • 3. Logistics / Transport
    E.g. in the food sector. Transport has a major co2-footprint, so we need sharing solutions/better capacity mgt in transportation of goods, and reverse logistics.
Focus area
  • 4. Data (usage & storage)
    As companies are intensifying their efforts to gather data, the amount of energy going to storing data grows exponentially. We research efficient/selective data storing or energy saving solutions.
  • 5. Sustainable Buildings
    Everything to make bricks & mortar more efficient. E.g. decentral energy production and other unused potential (roofs etc)
  • 6. CO2 reduction for industry
    Data- and point solutions for co2- footprint reduction of industrial processes.
Focus area
  • 7. Personal Resilience
    How to include yourself in society and level the playing field. Eg. solutions for financial- and news literacy, or social isolation.
  • 8. Fair supply chain [SDG 8]
    How to stimulate inclusive, sustainable economic growth where everyone can earn a liveable loan, and employee working conditions and contracts are fair and safe.
  • 9. Mobility & Future work force
    How to keep people healthy, engaged, and keep a business running whilst working from home?
Wait, there are a few more, scroll on

Cohort #1

These are the participating companies
in the first cohort of Impact Nation.
January - September 2020
HempFlax is a socially responsible and ethical company that gives back to the planet by offering consumers affordable natural hemp products.
Since 1948 continuously active in the development and production of customised solutions in cleaning products and maintenance products.
At Wereldhave, we’re reinventing shopping centers. Our centers are places where people go, not only to shop, but also to work, relax and spend time with friends and family. We now own and operate 30 center locations across the Netherlands, Belgium and France.
Johan Cruijff Arena
The Johan Cruijff ArenA is the home of Ajax. It also facilitates international soccer matches, concerts and dance events.  Together with ABN AMRO open banking they join the Impact nation program.
Centralpoint is the largest IT reseller in the Benelux. We advise and implement - brand-independent - all businesses with  concrete IT solutions.
We're in international successful company that manufactures a highly distinctive range of mounts and support systems for audio/video & multimedia equipment.
Convinced you want to be in cohort 2 that starts in September? Sign-Up here.

Make your company
more sustainable as well?

Our first edition runs January to August 2020.
We've got limited capacity for #2.

If you want to know if Impact Nation is a fit for you, use the form below to get in touch.
Thank you! Your submission has been received!
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“I get a kick from surprising companies with solutions they would haver never considered before.”
Wopke Dost
Scouting Lead @TNW
“It's fun and super rewarding to go beyond plans and Powerpoints to actually build solutions together.”
Marijn Mennes
Startup Liaison @ ABN AMRO
“When you connect the right people, making your company more sustainable is not that far away.”
Ilse Kwaaitaal
Impact Scout @ Impact Hub